Sanlam Studios, a division of Sanlam Fintech, has launched an AI Coach, a generative AI tool aimed at enhancing financial inclusion and literacy. The platform offers real-time, hyper-personalized financial guidance and support, democratizing access to financial services across the continent.
The AI Coach is central to Sanlam’s commitment to delivering a digital-first, client-centric future. By providing instant, personalized financial guidance, the tool not only enhances the client experience but also drives meaningful growth for the business. Unlike companies that focus on back-office AI applications, Sanlam’s FinTech cluster is testing the waters at the client-facing level, putting the power of generative AI directly into the hands of clients.
The AI Coach integrates seamlessly into the client journey, utilizing advanced machine learning algorithms to anticipate client needs and offer hyper-personalized financial insights. The tool has been particularly useful in Sanlam’s Credit Solutions business, guiding prospective loan seekers by analyzing their credit reports and scores, and recommending products or actions based on their affordability and needs. Since its launch, the AI Coach has generated around 3,000 business leads and achieved conversion rates three times higher than traditional methods.
Sanlam Fintech is committed to expanding its digital-first ecosystem and exploring new avenues to enhance client engagement. Building on the success of the AI Coach, the cluster is developing tools that integrate AI capabilities with popular messaging platforms, further demonstrating its dedication to digital transformation, financial inclusion, and responsible innovation.
