Generali, an Italian insurance company, has launched its RedClick brand in Ireland. This move comes after Generali’s acquisition of Liberty Insurance’s operations in the region last year, which was part of a broader agreement valued at €2.3bn ($2.5bn).
The agreement saw Liberty Mutual Insurance in the US divest its personal and small business operations in Western Europe, including Liberty Insurance, to Generali. Liberty Mutual had established its presence in Ireland in 2011 by acquiring parts of the Quinn Insurance business.
Generali revealed that Liberty Insurance will undergo a rebranding to become RedClick in Ireland. The company is also planning to broaden its product range by adding property and casualty insurance to its existing portfolio. RedClick aims to maintain its service to the existing customer base, which exceeds 250,000 clients in Ireland, who currently hold motor and home insurance policies with the company. Furthermore, RedClick is set to continue its partnerships with 250 broker agencies throughout Ireland and engage with customers directly through its established channels.
Generali has appointed Lorenzo Ioan as the general manager for RedClick in both Ireland and Northern Ireland. Generali Group deputy CEO of insurance Jaime Anchústegui expressed enthusiasm about the launch of RedClick in Ireland, emphasizing how the expertise of its local team is complemented by the strengths of Generali.
