Tuesday, July 16, 2024

Symbolism of purple carpet in Saudi Arabia and color choice


The red carpet has long been associated with glamour, royalty, and power, marking the arrival of Hollywood stars for over a century. However, in recent years, Saudi Arabia has opted for purple carpets during dignitary visits, connecting the color to the vibrant blooms of the Asir region. This shift reflects Saudi Arabia’s efforts to promote its diverse natural heritage and unique cultural practices, such as the traditional Bedouin art of sadu weaving, which is used to edge the purple carpets. The choice of purple also has historical significance, as both red and purple were once the colors of royalty due to the high cost of their dyes. As Saudi Arabia expands its tourism industry, the use of these distinctive purple carpets serves to highlight the country’s natural beauty and cultural richness, moving away from the traditional red carpet associated with Hollywood’s celebrity culture.

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